EXPERIENCE

CONTENT INNOVATION & MEDIA ANALYSIS

 

 

  • Content Innovation and Optimisation 
  • Brand Positioning, Look & Feel for Media & Technology Brands
  • Transmedia Storytelling including concept development for Augmented Reality 
  • Genre Analysis  & Trends forecasting (Original Scripted Content, Premium Content & Non Fiction)
  • Representations of Gender and Race  

 

 

EXPERIENTIAL BRANDING

expertise in translating brand equities across sensorial cues and storytelling including 

 

  • New Product Innovation for Luxury Goods and Cosmetics
  • Interaction and Interface Design 
  • Interior Design for Retail, Leisure & Transport 
  • Fragrance & Flavor Innovation
  • Packaging Design
  • Metaphor & Tone of Voice 
  • Sound Design

 

 

CULTURAL INSIGHT FOR GLOBAL BRANDS

 international experience for multi market brand development projects requiring

 

  • Cultural Insight & Mapping for Brand Positioning and Localization
  • Brand Optimization & Innovation
  • Global Brand Restaging

 

 

 

Sectors

 

 

  • Luxury
  • Fashion
  • Entertainment & Media
  • Technology
  • Transport
  • FMCG 

 

 

Regional Capabilities

 

 
  • North America
  • Europe
  • UK
  • Turkey
  • South America
  • Brazil
  • Russia
  • India
  • China
  • Singapore
  • North Africa
  • The Middle East 

  

 

SKYPE         HEAVYSYMBOLS

EMAIL         heavysymbols at gmail dot com